Deanna

I’m Deanna, the founder and owner of Tribe Fitness – a strength-based training community built specifically for women who want to feel strong, confident, and supported both inside and outside the gym.

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My background is rooted in exercise science, performance training, and evidence-based programming. I hold a degree in exercise science / kinesiology and sport management from the University of Alabama, along with multiple professional certifications in strength and conditioning, fitness coaching, and women’s training. Before opening Tribe, I worked in a variety of training environments, including collegiate-level strength and conditioning at UA, where I gained hands-on experience coaching female athletes, refining movement, and programming for long-term performance and injury prevention.

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Tribe was created from a God-given dream, because I saw a gap in the fitness industry: workouts marketed around calorie burn, extremes, and intimidation, instead of proper strength training, education, and sustainable progress for women. Our programming is intentional, progressive, and rooted in fundamentals: lifting with purpose, moving well, and building muscle and confidence over time.

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As a coach, my focus is on quality movement, intelligent programming, and creating an environment where women of all fitness levels feel empowered — whether they’re lifting a barbell for the first time or pushing past limits they never thought possible.

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Tribe is more than a gym. It’s a community built on strength, accountability, support, and the idea that exercise is a tool to honor your body and take care of the temple God gave you. I’m incredibly proud of the women who walk through our doors and choose to invest in themselves every day and honored that I get a front-row seat to it all.